INVESTU MOBILE & UX DESIGN

Invest in your future.

MY ROLE

Research, Ideating, Branding & Developed Hifi Prototypes

TEAM

3 Designers

DURATION

8 - 10 Weeks

TOOLS

the research

Majority of users lack the confidence and knowledge in investing.

5 young adults and 22 more were surveyed to assess the user’s motivations and feelings towards investing. This coupled with the data from Greenlight’s Survey insights of 1,029 respondents in the U.S. ages 13-20 to really understand the user & build persona’s based on this.

“It was always so overwhelming and I still barely know anything about it”

Camilla
18 years old

James
22 years old

“There’s lot of fear. I still don't feel like I'm super knowledgeable about investing”

What Does the Research Tells Us?

1. There is an overwhelming amount of information that becomes intimidating.

2. Young people are scared and confused when it comes to investing.

3. Schools are not providing inept education on investing.

Based on the data collected, Nick Young was created to further understand and empathize with our users.

user persona

Investing sounds scary and foreign, but Nick is eager to learn.

Who is Nick?

Currently works at the grocery store to save money for school.
Grew up in a low-income household but dreams of more.
Is a straight A student and leader of the debate team.

Goals

Hopes to graduate University debt free.
Wants to be responsible financially.
Hopes to individually support himself.

Pain Points

Has a fear of risking money.
Finds too much contradictory info available online.
He does not know where to start and has no guidance.

testing round 1

5 User interviews were conducted with lofi clickable prototypes.

of users were able to navigate to different subjects from homepage.

Iteration 1

The game-map of user's main subject (Real Estate) began as the homepage but after testing, the "select subject" reverted to homepage.

of users were able to follow through module 1 with no issues.

Iteration 1

Iteration 2

Users reported a need for back button.

the results

3 Major Improvements

After each round of user testing the prototype underwent a number of changes with the consideration of user comments. The following are the most principle improvements:

Game Flow

Each subject has an associated game map. User's reported a preference to flow from subject to the game map, rather than vice-versa.

Tutorial

Users struggled navigating without instruction. Therefore a simple tutorial section was added to guide users.

Progress Bar

Upon feedback users enjoyed tracking their progress but wanted to view their progress at the quiz section separate from the learning.